Brand, website and growth marketing · Project case study
Rafay Tiling & Waterproofing
A complete launch for a new Brisbane and Gold Coast trade business: brand identity, a lead-focused website, Google Business Profile, SEO and online marketing.
What we delivered
- Branding
- Website
- SEO
- Google Business Profile
- Online marketing
- Brand identity, logo suite and colour system
- Responsive website with instant-quote and click-to-call flows
- Service pages for bathroom, waterproofing, outdoor and large-format tiling
- Project showcase filtered by bathrooms, outdoor and commercial work
- Google Business Profile setup and optimisation
- Local SEO for Brisbane, Gold Coast and South East Queensland
- Online marketing to generate quote requests
The brief
The challenge
A brand-new tiling and waterproofing company needed to look established from day one and win quote requests in a competitive local market, starting with no brand, website or search presence.
Our work
The approach
We created the brand identity and logo system, then designed and built a fast, mobile-first website around quote requests: instant-quote prompts, click-to-call, service sections for bathrooms, certified waterproofing, outdoor and large-format tiling, and a filterable project showcase. We set up and optimised the Google Business Profile, built local SEO foundations for Brisbane and Gold Coast searches, and launched online marketing to drive enquiries.
Compliance is a deciding factor for homeowners and builders, so AS 3740 waterproofing and QBCC-compliant workmanship are surfaced throughout the site, alongside fast-response contact options on every page.
Tools used on this project
- Next.js
- Tailwind CSS
- Vercel
- Google Business Profile
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