Apen Apps Guidelines
Brand Visual Identity Kit
Complete set of brand assets including standalone symbols, horizontal lockups, vertical stacked layouts, colors, and typography rules.
1. Standalone Symbols & Icon Marks
Symbol / Icon (Color - Light Bg)
Symbol / Icon (Color - Dark Bg)
Symbol / Icon (Mono Black)
Symbol / Icon (Mono White)
2. Horizontal Logo Lockups
Horizontal Lockup (Full Color - Light Bg)
Horizontal Lockup (Full Color - Dark Bg)
Horizontal Lockup (Monochrome Black)
Horizontal Lockup (Monochrome White)
3. Vertical / Stacked Lockups
Vertical Stacked (Full Color - Light Bg)
Vertical Stacked (Full Color - Dark Bg)
Vertical Stacked (Monochrome Black)
Vertical Stacked (Monochrome White)
4. Color Palette & Gradient
Brand Orange
Primary Accent, 'Apps' Text
Brand Blue
Secondary Accent, 's' Letter Highlight
Dark Neutral
Dark Backgrounds & Mono Text
Light Neutral
Light Backgrounds & Light Text
Primary Gradient Transition
Linear transition from Brand Blue (#00aeef) to Brand Orange (#f15a29)
5. Typography System
Primary Display & HeadingsGoogle Fonts
Quicksand
Used for main headlines, section headers, logo wordmarks, and prominent display text across all properties.
Weights: 500 Medium, 600 SemiBold, 700 Bold
Body & Interface TextGoogle Fonts
Plus Jakarta Sans
Used for body paragraphs, UI components, buttons, navigation items, and dense technical specifications.
Weights: 400 Regular, 500 Medium, 600 SemiBold, 700 Bold