Brand and website · Project case study
Rafay Group
A parent-company brand and website for Rafay Group, built to carry one standard of workmanship across a growing family of trade businesses.
What we delivered
- Branding
- Website
- SEO
- Google Business Profile
- Online marketing
- Master brand identity for the Rafay family of businesses
- Corporate website with a scalable companies directory
- Shared brand system linking Rafay Group and Rafay Tiling
- Google Business Profile setup
- SEO foundations and online marketing
The brief
The challenge
Rafay needed a corporate home above its first trading company: a master brand that can hold several specialist businesses, and a site that serves partners and business enquiries without competing with Rafay Tiling for customer quotes.
Our work
The approach
We designed the Rafay Group identity as the master brand, sharing colour and typography with Rafay Tiling so every company reads as one family. The website explains the group, lists each company with a direct link, sets out the values every Rafay business works to, and routes quote requests straight to Rafay Tiling. Google Business Profile, SEO and online marketing were set up alongside, so the group and its brands are found together.
The companies section is built to grow: new Rafay businesses can be added as they launch without redesigning the site.
Tools used on this project
- Next.js
- Tailwind CSS
- Vercel
- Google Business Profile
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